Wednesday, August 10, 2011

TUSD spending $92K to attract Anglo kids

TUSD spending $92K to attract Anglo kids

The Tucson Unified School District is working to attract non-minority students to three of its magnet schools.

Robison K-5 Magnet, Ochoa Magnet Elementary and Safford K-8 Magnet schools will be the focus of a television, radio and Internet marketing campaign.

The $92,000 campaign, approved 4-1 by the TUSD Governing Board on Tuesday night, will be funded by a federal grant geared toward bringing diverse groups of children together.

Board President Mark Stegeman voted no. He was concerned about spending that much on marketing, not education.

TUSD was one of 36 districts across the country to receive such a grant from the U.S. Department of Education, and the only recipient in Arizona.

"The intent of the magnet schools has always been to attract a variety of students," said TUSD Superintendent John Pedicone. "But in a district where 75 percent of students are minority, the reality is there is a need to attract Caucasian kids to get some kind of balance. We must have processes that encourage students from all ends of the district to access the opportune programs available."



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