Friday, June 24, 2011

Young Latinos Want To Consume Bilingual Content | NewsTaco

Young Latinos Want To Consume Bilingual Content | NewsTaco

A new study found that Latino youth, meaning ages 14-34, like consuming content in bilingual, bicultural ways. “The Maximo Report” was sponsored by the network Tr3s, Motivo Insights, LLC and the New Generation Latino Consortium and had some interesting findings. I think what sticks out the most to me is the fact that young Latinos, my generation, don’t want to have to choose an either/or identity — Latino or “American” — but rather, they want to have both.

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