Friday, June 17, 2011

Spanish TV News Expands As 2012 Election Nears

Spanish TV News Expands As 2012 Election Nears

Spanish-language television news is meeting a surge in Hispanic voting muscle and viewership with greatly expanded domestic coverage this year, just in time for the 2012 election season.

Industry experts say the growth could affect next year's election by increasing awareness of political issues among U.S. Spanish speakers and by encouraging more to vote in a population whose participation has lagged others. Members of bilingual households who prefer English are also expected to be influenced by the newscasts when they watch with parents and grandparents. The change comes as the latest Census data shows Hispanics propelled more than half of the country's population growth over the last decade

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