405 closure: LAPD seeks celebrities' Twitter help to put out word on 405 closure - latimes.com
The Los Angeles Police Department on Wednesday said it has requested that celebrities with large Twitter followings —actors, musicians and professional athletes — send out messages helping authorities get the word out. Officials want the celebrities not only to urge their followers to avoid a 10-mile stretch of the roadway the weekend of July 15 but to encourage them to stay close to home.
The LAPD said it is making contact with representatives for Lady Gaga (nearly 11.3 million followers), Ashton Kutcher and Demi Moore (7 million and 3.7 million respectively) and Kim Kardashian ( 8 million followers). None of the celebrities have sent out warning tweets yet, but officials hope they will do so closer to the closure dates.
"The whole idea is just to re-message the theme of avoiding the 405 area and that it's going to be a mess if people don't stay away," said Lt. Andy Neiman, an LAPD spokesman. "The other message is to take advantage of this weekend to shop, meet some neighbors you never met before, finish that home improvement project you never got around to finishing or have a block party."