Wednesday, March 9, 2011

Arizona gets official gun - and Colt Manufacturing gets free naming rights

Arizona gets official gun - and Colt Manufacturing gets free naming rights - East Valley Tribune: Arizona

Cost to name the Cardinals stadium after the University of Phoenix? $154.5 million over 20 years.

Cost to Bank One -- now Chase -- for its name on the baseball stadium? $2.2 million a year until 2028.

And the cost to the Colt Manufacturing Co. to get the Arizona Senate to name one of its products the official state weapon? Priceless.

Well, actually zero.

But the move annoyed Sen. Adam Driggs, R-Phoenix, who pointed out that all of those other items are generic. This is the first time, he said, lawmakers would be endorsing a brand name.

"This is advertisement for Colt,'' he said. While the gun in question was first made in 1873the company still sells versions.

"If the state is going to go in this direction, I think we should get the equivalent of naming rights,'' Driggs continued. He said Arizona, facing a $1.1 billion deficit next budget year, could use the cash.

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