Sunday, February 20, 2011
Homeboy Industries pins hopes on chips and salsa - latimes.com
The hottest-selling snack item at 256 Ralphs deli sections across Southern California in the first weeks of February wasn't pretzels, or cheese puffs, or pita or bagel crisps. According to the Compton-based supermarket chain, the No. 1 seller was Homeboy Industries' tortilla chips and salsa.
Homeboy Industries, the Los Angeles nonprofit founded by Father Gregory Boyle to help former gang members and convicts turn their lives around, launched its line of chips and salsa at Ralphs last month as part of an effort to revive its hard-hit finances. The high hope is that they might be the start of Homeboy's version of Newman's Own — the company created by the late Paul Newman that transformed salad dressing into social enterprise.