Wednesday, January 19, 2011

GE is looking for new ideas

LAS VEGAS--General Electric today said the next phase of its $200 million entrepreneurship challenge will focus on home energy management.

GE at the Consumer Electronics Show said that the contest, called "Ecomagination Challenge: Powering Your Home," will begin January 18 and run through to March 1.

In July, GE launched the first phase of the contest with four venture capital companies to seek out business ideas for modernizing the grid from the general public. In November, it said it will provide grants or invest directly in several power grid-related companies, covering everything from way-out ideas such as solar-powered roadways to software to make data centers more efficient.

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