Forget Black Friday; deals are online now - CNN.com
Kenji Onozawa went to Best Buy at 4 a.m. on Black Friday last year searching for discounts on a Blu-ray player and a netbook.
Supplies of those hot items ran out before he reached the front of the line, however, and he left the store, sleepy and disappointed, with only a "Lion King" DVD in hand. All told, he said, it was "possibly one of the most miserable experiences" he'd ever had.
This year, Onozawa has given up real-world shopping. He plans to do all his gadget buying online.
"I can shop from my bed instead of waking up at 3 a.m. to wait out in the cold for three hours to fight everybody for 20 percent off more than that," the 29-year-old said by phone from Seattle, Washington, where he lives. "All I need is ... my pillow and my iPad and I'm good. I can do all the shopping wherever I am."
While Black Friday -- the day after Thanksgiving in the United States -- is one of the biggest retail shopping days of the year, tech-smart consumers are increasingly turning to the internet for the best gadget deals. Last year, 84 million people in the United States went online from mid-November to mid-December to shop for gift items, which was up 12 percent over the year before, according to comScore, a company that tracks online traffic.