Election 2010: State Republican Party looks to turn the page - latimes.com
Reporting from San Diego — Energized by the most diverse state ticket in their party's history, California Republicans are stepping up their outreach to Latinos and other minorities, hoping to repair their image and grow their ranks. But as they gathered for their semiannual convention over the weekend, GOP leaders and the party faithful clashed over immigration, illustrating, in an unexpected way, the party's key campaign theme: Party of the future versus party of the past.
Demographics demand it. Latinos, in particular, are a potent political force, representing 21% of the electorate, compared with 10% two decades ago. In 2008, they made up 18% of general-election voters. And although Latinos have been trending Democratic, Republicans see an opportunity to regain ground because many Latinos share some of the core values of the party, such as social conservatism, and are small-business owners.